Bold, the first of our three brand pillars.
Thomas Cumberbatch our Founder and Creative Director on what BOLD means. Impactful brands are always bold in their approach. Bold doesn’t mean being loud and boisterous. A bold brand knows who it is and isn’t afraid to tell the whole wide world. Being bold means being courageous enough to share what your brand truly believes in, and to strand by the people you serve. Being bold means you’re ecstatic about who you are as a brand.
